STUDY OF NEV USER BEHAVIOR IN CALIFORNIA
This study shows that California neighborhood electric vehicle (NEV) users tend to leave their full-size cars and trucks at home when driving short distances, instead, using their more efficient and fun NEVs. Researchers individually interviewed 260 California users of NEVs during a two-week period. Many conclusions were made including: NEVs account for 26.5 million zero-emission trips; 12.6 million NEV miles are traveled every year in the state; and NEVs replace gasoline vehicles 2/3 of the time.
REVIEW OF CEC REPORT ON STRATEGIES TO REDUCE PETROLEUM DEPENDENCY
This white paper examines market trends and industry developments that affect the use of petroleum in California and are additionally expected to influence petroleum use in the next 20 years. The review focuses on new and soon-to-be-introduced automotive powerplant technologies including hybrid, PZEV, clean diesel, and advanced technology drivetrains, in addition to demographic and land use patterns as they relate to mobility.
OTAY RANCH: EVALUATING NEV USE IN A CALIFORNIA COMMUNITY
Green Car Institute, working with the Southern California city of Chula Vista, the nonprofit Mobility Lab, and DaimlerChrysler’s Global Electric Motorcars business unit, conducted a 60-day pilot project to analyze neighborhood electric vehicles (NEVs) used under real-world conditions in one of the nation’s largest master-planned communities. Here, 28 participants who live and work within a “village” of the Otay Ranch community used their GEM NEVs daily and maintained a log of trips and vehicle use. The goal was to quantify ways in which NEVs could be used effectively to offset the use of conventional transportation for short-duration travel needs where low-speed vehicles are a good fit, and by extension how this might impact both emissions and energy use.
THE CURRENT AND FUTURE MARKET FOR ELECTRIC VEHICLES
The first market study to quantify the potential EV market using automotive industry methods, this seminal study in September 2000 was prepared for the California Electric Transportation Coalition in conjunction with the California Air Resources Board Zero Emissions Vehicle Mandate Review. The study’s focus includes such milestones as market estimates, consumer market research, a fleet market manager survey, review of current EV models, and a review of industry estimates of the EV market.
FUTURE EV PRICING
This study examines standard auto industry costing and pricing practices and relates how these apply to electric vehicles. The role of pricing in marketing strategy and hypothetical EV pricing scenarios are explored. The study also examines several conventional automobile development programs—GM’s Saturn, Chrysler’s Viper and PT Cruiser, Volkswagen’s New Beetle, and Honda’s Insight hybrid —to develop case histories of costing and pricing issues as well as volume and price relationships. Prepared for the California Electric Transportation Coalition in conjunction with the California Air Resources Board Zero Emissions Vehicle Mandate Review, September 2000.